Once again, coach hopping

Singapore seems to have this "coach-hopping" phenomenon. As new coaches come in, skaters tend to leave the old and trusted behind in favor of the new and exciting. Sure, it makes for quite some excitement, but I seriously doubt it does much for the skaters!

With talk of "two new coaches" coming in anytime now, it seems like the rink office has already lined up students for them - in essence, telling current students to sign up for lessons with the "two new coaches".

Actually, these "two new coaches" are not all that new (they had been in Singapore, at another rink before), and some of the skaters had actually started with these "two new coaches". Hence it is not unreasonable nor unexpected that some students might want to switch. However, it seems to me that it is more than that - that the office is actively suggesting to students that they ought to change coaches! That, I do not understand!